First introduced in 1853, this box is one of the first few examples of the bynow iconic tiffany blue box. This catalog is still continued to this day, for their subscribers. The distinctive color known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffanys annual collection of exquisitely handcrafted jewels, which was first published in 1845. The tiffany catalog, one of the first catalogs printed in full color, remained free until 1972.
Inspired by the catalogue, originally published in 1845 as the very first of its kind, the blue book 2019 collection, tiffany jewel box, features. The blue book, introduced in 1845, is tiffanys annual showcase of its most extraordinary gemstones and designs. The tiffany jewel box x solitaire magazine preeta agarwal. The 2019 blue book collection, tiffany jewel box, is a study in virtuosity. Jun 17, 2016 tiffany paloma picasso large sugar stacks ring in rose gold set with pink sapphires. Oct 09, 2018 the first blue book collection released back in 1845 consisted of a collection of handdrawn jewels which were sent to important customers by mail, inviting them to come into a boutique to examine the jewels with their own eyes. Since its inception, blue book has showcased the worlds most exquisite designs, including the french and spanish crown jewels, with a cover of robinsegg blue that also distinguished the jewelers famous box. Nov 25, 2018 the blue book was originally published in 1845. The characters in this book leap off the pages as we are brought into their world. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Inspired by the catalogue, originally published in 1845 as the very first of its kind, the blue book 2019 collection, tiffany jewel box, features unique highjewelry creations that are wearable works of art. Today tiffany blue is an international symbol of glamour and style. Tiffany silver flatware 18451905, when dining was an art. The blue book collection is named for tiffany s annual blue book that was first published in 1845.
Tiffany blue has been the brands identifying colour since 1845, and is the colloquial name for the light robinegg blue associated with the company created by charles tiffany and john young in. The first tiffany mail order catalog, known as the blue book, was published in 1845 in the united. These extraordinary fire opal and diamond drop earrings were created for the 20072008 edition. After the initial publication of the blue book tiffany catalog in 1845, tiffany continued to use its catalog as part of its advertisement strategy. Blue book was inspired by the famous tank range from the 1940s. This annual presentation of unparalleled craftsmanship and timeless design heralds the fall season with one of the most distinctive and. Personally, i have done a lot of jewelry, but not a lot of high jewelry, so i had great support.
Be the first to know about exciting new designs, special events, store openings and much more. Initially published in 1845, the tiffany blue book was the first catalogue to be distributed in the united states. The colour was chosen by tiffany for the cover of their blue book, first published in 1845, which documented some of the worlds most precious and rare stones including diamonds obtained from french and spanish aristocracy. Appearing in october, in plenty of time for the holiday shopping, the couture jewels of the blue book are rare, exclusive, and priceonrequest expensive. The 925 standard in 1851, tiffany was the first american company to institute the 925 silver standard which was later adopted by theunited states. Also referred to as robinsegg blue or forgetmenot blue, this color may have been chosen because. Jun 18, 2012 the color famously known as tiffany blue was selected early in the companys history to grace the cover of the first blue book above, published in 1845.
By 1845 he was advertising french jewellery, including items in. The famous tiffany blue book is the brands annual showcase of unparalleled works of high jewellery that pushes the boundary of design. The distinctive colour known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffanys annual collection of exquisitely handcrafted jewels, which was first published in 1845. The tiffany blue book now features mens high jewelry. Showcasing the earths most unusual and exquisite gemstones, it blurs the line between reality and imagination. Blue book collection what began as the first direct mail catalogue in the u. Founder charles lewis tiffany pictured right selected the color tiffany blue for the cover of blue book, the name for tiffanys annual collection of handcrafted jewels, which was first published in 1845. Schmitt wrote in his 1999 book experiential marketing, its happened more than once that someone has put a gift, bought elsewhere, into a tiffany. Released annually since 1845, the blue book is the apogee of the. Originally released in 1845, the collection continues in the tradition of american luxury with jewellery making in its purest form.
Mar 16, 2016 the color was used on the cover of tiffanys blue book, first published in 1845, when charles lewis tiffany put out a catalog for his stationery and fancy goods store at 259 broadway in new york. Release breathtaking new blue book collection viva. Over time, tiffanys devoted clientele came to associate the vibrant blue box with this special relationship and the highest standards of excellence. This definitive book relates the history of the silver flatware made by others and retailed by tiffany 1845c. The story is woven into the broader fabric of the history of flatware in general and that of dining and food. Also referred to as robinsegg blue or forgetmenot blue, this distinctive color may have been chosen because of the popularity of the turquoise. In 1845, tiffany began publishing the blue book, a catalog of the companys most ornate gems and silver. This specimen was used to hold the grand prize at the 1878 paris worlds fair. Around this time, tiffany started producing fine jewelry, which led to the companys first tiffany blue book. Since the publication of its first blue book catalogue in 1845 tiffanys selection of its most sensational masterpieces has been awaited by the worlds jewelry connoisseurs with bathed breath every year.
First issued in 1845, the catalogue of useful and fancy articles featured a blue cover that skewed more green than the robins egg hue we now associate with the brand. Packed with some of the worlds most impressive oneofakind high jewelry, the launch of the tiffany blue book 2015 is an occasion to be savoured this year, the anticipation was even higher as it marks the first tiffany high jewelry collection under new design director francesca amfitheatrof. Originally released in 1845, the latest blue book collection is a stunning example of luxury high jewellery. Tiffany blues is a wondrous blend of historical fiction, romance, and mystery. In 1845, tiffany was again a pioneer when it launched the blue book, which at the time was the first mailorder catalogue to be distributed in the. Tiffany s mailorder catalogs reached 15 million people in 1994. This brand is probably the ultimate dream of every princess, every fashionista, every girl. Founder charles lewis tiffany 18121902 designed it as a personal communication and service to his customers.
Company founder charles lewis tiffany first created the book in 1845 as a way to showcase the jewelry to loyal customers. More than 170 years later, the annual tiffany blue book is one of the worlds most extensive and beautiful collections of oneofakind couture jewelry set with magnificent gemstones, often of aweinspiring proportions. Personally, i have done a lot of jewelry, but not a. The color was used on the cover of tiffany s blue book, first published in 1845. The distinctive color known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffanys annual collection of exquisitely handcrafted jewels, which was first published in 1845 also referred to as robinsegg blue or forgetmenot blue, this color may have been chosen because of the popularity of the turquoise gemstone in 19thcentury jewelry.
In 1853, charles tiffany who in 1845 had launched the companys famed catalog, the blue book, and with it, the firms signature robinsegg blue, which he chose for the cover shifted the focus to fine jewelry. A jade and amethyst necklace, from the 1920 blue book and designed by the founders son louis comfort tiffany, for example, nods to the jewellery of indias mughal court. This book transports readers to the 1920s, to a world filled with beauty, young love, and deeplyguarded secrets. This definitive book relates the history of the silver flatware made by others and retailed by tiffany 1845 c. This brand is probably the ultimate dream of every princess, every fashionista, every girl who has ever watched breakfast at tiffanys. First published in 1845, the tiffany blue book is produced annually to showcase the houses finest creations. It was, but it was also exciting to be part of the history of the tiffany blue book. Since its inception in 1845, this tradition is a celebration of over 180 years of tiffanys groundbreaking artistry. Eventually, the book included glossy photos and a book cover that uses tiffany blue, the famous blue robins egg color that the jewelry company uses for. Apr 21, 2017 a jade and amethyst necklace, from the 1920 blue book and designed by the founders son louis comfort tiffany, for example, nods to the jewellery of indias mughal court. Jul 21, 2016 if youre reading about this watch, its too late. In 1845, tiffany was again a pioneer when it launched the blue book, which at the time was the first mailorder catalogue to be distributed in the us. The blue book collection is named for tiffanys annual blue book that was first published in 1845. The first of the tiffany blue book catalogs appeared in 1845 and with it the first indications of silver merchandise carried.
Dive into a sea of tiffany jewelry with the blue book 2015. This brand is probably the ultimate dream of every princess, every fashionista, every girl who has ever watched breakfast at tiffany s. Published since 1845, blue book has evolved into an annual collection highlighting rare gemstones and unparalleled craftsmanship. Initially published in 1845, the tiffany blue book, a collection of extraordinary jewelry, was the first mailorder catalogue in the us. The color was used on the cover of tiffanys blue book, first published in 1845. I imagine that it was quite a big responsibility to reinvent it. For marye audets tiffany blue sparkler audet sought inspiration in a color known as tiffany blue.
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